Leads and customer history scattered across email, spreadsheets, and whatever tool a deal happened to start in.
A business that wants one record of who they've talked to and what's in progress, without maintaining a separate CRM subscription.
Everyone who has contacted you, with their full history.
Opportunities on a board: stages, values, owners and close dates.
Yes — contacts created through your website's forms or Inbox conversations resolve into the same CRM record, not a separate list.