Arctex
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Website Development

Every website we build is hand-coded using React and Next.js—fully custom, version-controlled, performance-focused, and built without page builders or vendor lock-in.

· 12 min read

Every website we build is hand-coded — React and Next.js, version-controlled in GitHub, deployed on Vercel. No page builders, no drag-and-drop templates, no vendor lock-in. Below is a complete breakdown of what that includes, why it's structured this way, and how to get similar results yourself if a fully custom build isn't in the budget yet.


1. Project Foundation


What it is. The base project type and scope that everything else is priced against.


Why it matters. The project type sets the architecture — a SaaS platform needs auth, billing, and a database from day one; a landing page doesn't. Getting this right up front avoids expensive re-architecture later.


How we build it. We scope the site as a Next.js application from the start, choosing the right rendering strategy (static, server-rendered, or hybrid) for the page count and content type. A redesign or migration includes a full content and URL audit so nothing gets lost and search rankings carry over.


If budget is tight. A single-page site or simple portfolio can often be done well on a page builder (Carrd, Framer's free tier, or Squarespace) without custom code. If you have zero brand assets, start with a free brand kit generator before paying for custom design—it will make any future custom build significantly cheaper.


2. Design & User Experience


What it is.


Why it matters. Design is the first impression and one of the biggest drivers of trust and conversion. A fully custom design differentiates your business from competitors using the same templates.


How we build it. We design in Figma first, then implement pixel-perfect interfaces using React and Tailwind CSS. Animations are built with Framer Motion and optimized for performance to preserve Core Web Vitals.


If budget is tight. A premium template customized with your own branding can provide most of the visual impact of a custom design. Advanced animations and dark mode can always be added later.


3. Content & Codebase


What it is.


Why it matters. This determines how content is managed after launch. Developers-only editing is less expensive, while a CMS allows non-technical staff to update content without touching code.


How we build it. Every project includes GitHub version control with automated preview deployments through Vercel. Optional Git-based CMS solutions allow content editing while keeping Git as the source of truth.


If budget is tight. Start with code-only content management. A CMS can always be added later without rebuilding the website.



What it is.


Why it matters. Compliance protects your business from accessibility lawsuits, privacy violations, and regulatory penalties.


How we build it. Accessibility, privacy, and compliance are built into the project from the beginning rather than treated as afterthoughts.


If budget is tight. Free privacy policy generators, cookie consent tools, and Lighthouse accessibility audits provide an excellent starting point.


5. Commerce


What it is.


Why it matters. Reliable commerce infrastructure ensures customers can purchase products securely while maintaining PCI compliance.


How we build it. We integrate Stripe or Shopify's Headless APIs depending on project complexity.


If budget is tight. Stripe Payment Links or Shopify's standard plans provide affordable alternatives until additional customization is needed.


6. Customer Features


What it is.


Why it matters. User accounts transform a marketing website into a complete software platform.


How we build it. Authentication is implemented using trusted providers such as Clerk or Auth.js rather than custom-built authentication.


If budget is tight. Password-protected pages or membership platforms provide a cost-effective alternative.


7. Integrations


What it is.

CRM, Accounting, Marketing, Calendar, Email, SMS, ERP, AI, Maps, Booking Systems, Analytics, Payment Providers, and Custom APIs.


Why it matters. Businesses depend on multiple software systems working together automatically.


How we build it. Integrations communicate directly with official APIs using proper validation and error handling.


If budget is tight. Zapier and Make.com offer low-cost automation for many common workflows.


8. Search & Marketing


What it is.


Why it matters. Great websites still need to be discoverable through search engines.


How we build it. SEO is built directly into the application through metadata, structured data, sitemaps, and semantic HTML.


If budget is tight. Google Business Profile, Google Search Console, and Ubersuggest provide outstanding free SEO resources.


9. Performance


What it is.


Why it matters. Faster websites rank better and convert more visitors.


How we build it. Next.js, Vercel, and optimized assets ensure excellent performance by default.


If budget is tight. Simply optimizing images and deploying on Vercel provides most performance improvements at no additional cost.


10. Security


What it is.


Why it matters. Strong security protects both your business and your customers.


How we build it. SSL, Cloudflare protection, automated backups, and security best practices are incorporated into every deployment.


If budget is tight. Cloudflare's free tier combined with GitHub backups offers excellent baseline protection.


11. Analytics


What it is.


Why it matters. Analytics help measure marketing performance and improve conversion rates.


How we build it. Tracking is managed through Google Tag Manager for centralized management.


If budget is tight. GA4, Tag Manager, and Microsoft Clarity provide professional analytics completely free.


12. AI Features


What it is.


Why it matters. AI can automate support, improve conversions, and reduce operational costs.


How we build it. We integrate directly with OpenAI or Anthropic APIs while grounding responses using your business data.


If budget is tight. Free chatbot platforms are an excellent starting point before investing in custom AI solutions.


13. Hosting & Infrastructure


What it is.


Why it matters. Reliable infrastructure keeps your website online and secure.


How we build it. Projects are hosted on Vercel with properly configured DNS, email authentication, SSL, and CDN.


If budget is tight. Vercel's free plan combined with an inexpensive domain is sufficient for many professional websites.


14. Ongoing Services


What it is.


Why it matters. Websites require continuous improvements to remain secure, competitive, and effective.


How we build it. Automated dependency updates and scheduled maintenance minimize long-term technical debt.


If budget is tight. At minimum, enable Dependabot and schedule quarterly reviews to keep your website secure and up to date.

Part of one system

This works best when it isn't bought alone.

Every piece above connects to the rest of the system — and to the console you operate it from. Configure a scope to see what that costs, or talk it through first.

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