Most small businesses either can't maintain their own website or pay separately for hosting, a CMS, and a shop, with none of the three talking to each other.
A business that wants one managed website — content, branding, SEO, and an online shop — without hiring a developer for every change.
Your logo, colours and typefaces, applied across the site at once.
Page titles, descriptions and structured data, editable per page.
Your pages and collections, edited without touching code.
An online storefront — products, orders, and shipping labels — built into the same site, not a bolted-on third-party cart.
No — content, branding, and SEO fields are all editable from your dashboard. Code changes are only needed for structural changes outside the template.
No — it's part of your Website, using the same hosting, content, and branding rather than a disconnected third-party cart.